Author: José Manuel Cardona
The Balearic Islands approve new measures to contain, monitor and improve the quality of tourist offerings
The Balearic Islands Parliament approves a new law that seeks to contain, monitor and improve the quality of tourist offerings. To this end, it has established new measures aimed at more effectively prosecuting illegal offerings. In addition, the law establishes three categories under which saturated and reconversion tourism areas can be classified, and approves special […]
Soft branding contracts in the hotel industry: a complex and innovative contractual arrangement
Three unstoppable processes have influenced the hotel industry in recent decades: globalization, digitalization, and innovation. The combination of these three factors has prompted the appearance of new forms of affiliation between market actors seeking to adapt to the demands and preferences of customers, to optimize their resources and to take advantage of opportunities for international […]